Competitive Analysis & Positioning for MSPs

Competitive analysis helps MSPs grow by showing you where you shine...and where everyone else is just pretending. It exposes the recycled promises, the flimsy service bundles, and the “we do everything for everyone” MSPs you’re up against. 

It also helps you spot what your competitors aren’t doing: slow response times, outdated offerings, bad pricing structures, or services they talk about but can’t actually deliver. That’s where you step in, claim the gap, and make it your differentiator.

Bottom line: competitive analysis gives you the receipts you need to position yourself as the obvious choice...not just “another option.”

You find real MSP differentiators by digging past the buzzwords everyone else hides behind. Spoiler: “great customer service” and “fast response times” are not differentiators...they’re the bare minimum.

Finding what makes you unique starts with looking at your strengths, your processes, your delivery style, your tech stack, your niche experience, and the results you consistently produce. Then you compare that to what everyone else is claiming. Anything that your competitors can’t copy overnight? That’s your differentiator.

In short: real differentiators come from what you do exceptionally well, not what you wish prospects believed.

Absolutely, your positioning is basically the cheat code for better pricing and a healthier pipeline. When your MSP actually sounds different (and better) than the crowd, prospects stop treating you like a commodity and start treating you like the premium option.

Stronger positioning lets you charge what your value deserves. It also pulls in clients who actually fit your services instead of the ones who nickel-and-dime you into oblivion.  And the pipeline? Yep, it gets stronger too. Clear, confident positioning attracts higher-quality leads and shortens sales cycles.

When your positioning hits, your pricing goes up, and your win rate follows.

A market positioning audit digs into how your MSP shows up in the wild, and whether that presence is helping you win or quietly sabotaging you. It looks at your messaging, your service packages, your website, your pricing cues, your brand vibe, and even the promises you make vs. the ones you actually deliver.

Then it compares all of that to your competitors to see where you sound unique… and where you accidentally sound like every other MSP shouting “24/7 support!” into the void.

You’ll get clarity on what makes you stand out, what’s holding you back, and what needs a makeover before prospects start scrolling past you. Think of it as a reality check mixed with a glow-up plan...the kind that makes your market presence look intentional instead of accidental.

Yep, because competitors don't sit still, and pretending they do is how MSPs get blindsided. We keep tabs on their pricing shifts, new service launches, messaging changes, and whatever “innovative” thing they rebranded from a 2018 blog post.

You get ongoing updates on what they’re doing well, what they’re botching, and where new openings are popping up for you to swoop in and win. It’s basically market radar...minus the late-night doom-scrolling through your competitors’ websites.

Staying updated isn't a luxury. It's how you stay ahead.