Convert MSP Audiences with Video Marketing & Content

From technical demos to customer case studies — produce video that educates decision-makers and drives measurable leads.

Turn complex IT services into compelling visual stories that convert prospects into clients.

Book a Video Strategy Call

Thumbnail gallery for MSP video series (before and after engagement)

Why Video Marketing Matters for MSPs

Because video builds trust faster, explains complex services clearly, and connects with buyers in a way text alone never can.

Key benefits for MSPs

Demonstrates technical capabilities visually (demos, walk-throughs)
Humanizes your brand through client testimonials and team stories
Improves SEO and SERP visibility via YouTube and video schema
Shortens sales cycles by answering questions proactively

Video performance low analytics (views, watch time, CTR)

Pitfalls of generic video approaches

Over-produced brand films with no conversion hook
Long videos with low retention and weak CTAs
No repurposing plan for short-form distribution

How Tactics Marketing Delivers Video Results

MSP-focused scripts that speak to buyer pain points
Professional production without Hollywood budgets
Multi-platform distribution strategy (website, YouTube, email, social)
Video performance tracking tied to lead generation

Team reviewing editing timeline and distribution plan

Our Video Production & Distribution Methodology

Strategy & Message Mapping

Identify buying-stage objectives, KPIs, and distribution channels.

Script, Storyboard & Shotlist

Convert technical content into concise, persuasive narratives.

Production & Editing

Filming (remote or on-site), graphics, motion, and captioning for accessibility.

Optimization & SEO

Titles, descriptions, video schema, thumbnails, and chapter markers for SERP visibility.

Repurposing & Amplification

Create short-form clips, social posts, and paid video ads; align with PPC/LinkedIn campaigns.

Each video has a clear conversion role: awareness, evaluation, or decision.

Talk to a Video Specialist

Case study block

(Challenge → Solution → Result)

Challenge: Prospects struggled to understand MSP service differentiation; content was text-heavy with low demo requests.
Solution: Produced 3 customer case-study videos and a demo highlights series; ran targeted LinkedIn video ads.
Result: 3X increase in demo requests attributable to video content, 60% higher landing page conversion rate from video campaigns, and measurable shortening of sales cycle by 20%.

Quote/testimonial pullout with client photo/logo

Video Marketing Best Practices for MSPs

Quick-hit best practices:

Lead with problem → show solution → end with a clear demo CTA.
Optimize the first 10 seconds to maximize retention; keep many assets short (15–90s).
Always include captions and a clear visual CTA.
Repurpose long-form content into multiple short clips for LinkedIn & YouTube shorts.
Track engagement to identify hot accounts and trigger sales follow-up in HubSpot.

Strategic video + smart distribution = scalable, demonstrable pipeline growth.

FREQUENTLY ASKED QUESTIONS

You ask, we answer

How long does video production take?

Most MSP videos take 2–6 weeks from kickoff to final cut, depending on how many videos we’re creating and how polished you want them. Scripting and planning move fast, filming is usually wrapped in a day (remote or on-site), and the real magic happens in editing: graphics, captions, pacing, and making sure no one blinks weirdly on camera.

If you need something quick, we can turn around short-form clips faster.
If it’s a full brand video? Give us a little breathing room to make it look legit.

Either way, you get videos that feel clean, confident, and actually worth watching.

Can you repurpose webinar recordings into sales assets?

Yep...webinars are basically a goldmine hiding in plain sight. We cut them into short clips for LinkedIn, pull out key moments for nurture emails, turn demos into product explainers, and slice out Q&A segments your sales team can use to handle objections.

We also create social posts, GIFs, thumbnails, and even paid ads from the strongest parts of the recording.
One webinar = weeks of sales-ready content.

To put it plainly: you give us an hour-long webinar, we hand you a full content arsenal.

Do you handle distribution and paid amplification?

Of course! Creating a great video is only half the job. We handle the rollout too. That includes publishing on your site, LinkedIn, and email, plus crafting post copy, thumbnails, and captions that actually get attention.

For paid distribution, we run targeted campaigns on LinkedIn, or social retargeting to get your video in front of the exact buyers you want...not random scroll-happy traffic.

Think of it as giving your video a megaphone instead of hoping the algorithm feels generous.

What type of video delivers the best MSP ROI?

For MSPs, the highest ROI comes from customer proof and problem-solving videos. Think:

Client success stories that show real outcomes
Explainer videos that simplify complex services
Short educational clips that answer common IT/security questions
Process walk-throughs that demystify onboarding or support

These work because they build trust fast, show your expertise without bragging, and help prospects understand why you’re worth the investment.

Pretty graphics are nice...but videos that answer buyer questions and reduce risk anxiety are the ones that convert!

How do you measure video impact on the pipeline?

We track how your videos actually move buyers...not just how many views they get. That means measuring who watched, how long they stayed, and what they did next in HubSpot. Did they visit a service page? Fill out a form? Book a call? Re-enter the funnel after ghosting? That’s the real impact.

We also look at influenced deals:

Which videos prospects watched before converting
How video affects sales cycle length
Whether video content warmed up high-value accounts

Views are nice. Pipeline movement is proof.