Built by People Who've Been Where You Are 

Joe - Design Director

Joe's background sits where web development, branding, and digital marketing meet. He's spent years turning ideas into brands, websites, and campaigns, and making all of it look significantly better.

At Tactics, Joe runs the creative side of MSP marketing, turning "we should use this" into something on-brand, polished, and pro. From building websites to designing campaign visuals, he'll spend way more time than necessary fixing pixels of spacing nobody else will ever notice. He doesn't stop when something can still look or work better.

Outside of work, Joe's usually got coffee in hand, hanging out with his husky Kobo, rewatching Modern Family, or listening to music with zero genre consistency. Ferris Bueller's Day Off is his all-time favorite, though any Harry Potter movie is a must-watch too.

Renata - Inboud Director

Renata's background blends communication, marketing, and creativity, with experience across digital marketing, content, and media strategy, always looking for ways to turn ideas into clear, engaging work.

At Tactics, Renata takes an idea and gives it real shape, whether that's building content, planning a campaign, organizing a project, or finding a better way to get something done. She thrives in the mix of creativity and structure, watching an idea slowly become something real.

Sports have always been a big part of Renata's life, whether she's playing, watching, or soaking up the energy at a stadium. Outside of work, she's into music, spending time with friends and family, and getting excited about new ideas and random projects.

Shivi - Client Relations Strategist

Shivi brings eight years of marketing experience across e-commerce, digital marketing, and the MSP industry, and she's spent that time learning how to turn strategy into campaigns that actually connect with the right audience.

At Tactics, she leads SEO, email, and social strategy, and she's especially good at taking dense IT and cybersecurity topics and turning them into messaging that business owners actually understand. Her e-commerce background means she's never satisfied with just visibility; she wants the results to back it up. 

Outside of work, Shivi's usually chasing her 2.5-year-old daughter or walking her 5-year-old Golden Retriever. She's an avid trekker, loves experimenting in the kitchen, and reads biographies for fun, especially the ones that dig into how interesting people actually got where they are.

Lacy - Client Relations Strategist

Lacy has worked in hospitality, business operations, marketing, and even owned a small business herself, always looking for what could work better. Years on both sides of the business relationship gave her a sharp radar for what owners need, what customers care about, and what's making everyone's life unnecessarily complicated.

At Tactics, Lacy manages client marketing with a mix of strategy, curiosity, and just enough cleverness to find the angle nobody else thought of. She's a problem-solver and professional question-asker who connects the dots, catches the details others miss, and brings order to systems that got way more complicated than they needed to be.

Outside of work, she's happiest near saltwater, collecting an unreasonable number of seashells, spending time with her two girls, or making them watch the iconic teen movies of the early 2000s as part of their cultural education. She also firmly believes banana is the only correct Slurpee flavor.

Tim - Marketing and Technical Strategist

Tim has spent more than 15 years in the MSP world, wearing just about every hat along the way, from the help desk and project management to training, recruiting, and eventually marketing. That winding path taught him that great MSP marketing starts with actually understanding the people, technology, and chaos happening behind the scenes.

At Tactics, Tim turns technical ideas into stories people actually want to read. He's a firm believer that good marketing should sound like a person, not a brochure.

Outside of work, he's usually hunting down a great cup of coffee, photographing live music, playing bass in his pop-punk band, getting lost in a video game, or planning his next escape to the Pacific Northwest.

Melanie - Operations Manager

Melanie has spent the better part of two decades in and around the MSP world, which means she's seen how these businesses actually run, the contracts, the renewals, the invoices, the end-of-quarter scramble, and all the small details that decide whether a good month stays a good month. She knows where the gaps tend to hide and how to close them before anyone else notices they were there.

At Tactics, Melanie owns contracts and accounts payable, keeping the business side steady so everyone else can move fast. She's a firm believer that clean paperwork is its own kind of customer service.

Outside of work, she's usually rescuing dogs from questionable situations, getting them a soft landing, and walking whichever pups currently own her through the woods of the Pacific Northwest.