PRICING

Pick your Price... Pick your Leads 

Not every lead is worth the same to your business.  That's why we split the work into three plans, three kinds of leads, each one priced flat and built to stack on the last. Pick by fit and ROI, not by size. Month-to-month, no setup fees, and a guarantee either way. We figured out the hard part; now all you have to do is pick which one fits you best.

 

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The three plans

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$1,000/MO - GET LISTED
Findable
Discovery leads.

This is local marketing, plain and simple, built for buyers who already know they're calling someone today. They've made up their mind, they're just searching (or asking AI) for someone nearby. Right-size, less complex deals. The most frequent leads you'll get, and the fastest plan to start paying you back.
Our lift. We run your Google presence for you, so you show up everywhere it counts. Profile, reviews, and listings stay dialed in. Local pages and links keep building. Spam listings get handled before it's a problem. And your local AI visibility climbs the whole time, all without you lifting a finger.
Measured: map-pack rank + Local AI Visibility Score.
Guarantee: Tactics Growth Guarantee or the 4th+ month is free.
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$4,000/MO - GET CITED
Familiar
Credibility leads.

These are buyers doing their homework before they call anyone.  Researching, comparing, and finding you through SEO and AEO along the way. They find you, they read you, and they arrive already warm. Strong-fit clients, and ROI that keeps compounding while Findable runs underneath.
Our lift. Everything in Findable keeps running underneath. We build your voice into real content: blogs, LinkedIn, newsletters. A full SEO and AEO program puts it in front of buyers while they're researching. And Tactics Reach works the people already on your site, so nobody gets forgotten.
Measured: rankings, pipeline attribution, and Reach conversations.
Guarantee: Tactics Growth Guarantee or the 4th+ month is free.
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$8,000/MO - GET REFERRED
Famous
Notoriety leads.
Findable gets found. Familiar gets chosen. Famous gets asked for by name. By the time these buyers call, they've already decided it's you. No shortlist, no comparing, no "let's see who else is out there." They saw something built for their exact vertical, put your name in their head, and called knowing exactly who they wanted.
Our lift. Everything in Findable and Familiar keeps running underneath. We turn your monthly Sit-Down into real pieces: press placements, episodes, webinars, and PR. Your voice becomes the expert's voice, the one people quote and trust. And every bit of it builds toward being the name people already have in mind.
Measured: how often you show up in AI answers for your vertical, tracked and explained.
Guarantee: Tactics Growth Guarantee or the 4th+ month is free.

Tactics Growth Guarantee: We talk big talk, and we put our money where our mouth is. Every plan comes with our Growth Guarantee, we determine your tragetory based on where you are at and every metric is auto logged in the Tactics App, if we can't prove your growth by the 4th month we work for free until we do. Because the only risk for you should be what to do with all those new leads.

Which leads fit your business right now?

If you're still deciding, here's how the three stack up.

FINDABLE FAMILIAR FAMOUS
The lead
Ready to call someone today, nearby
Researching, comparing, warming up 
Already decided, calling you by name 
The deal
Right-size fit, local contracts, low complexity, most frequent
Strong-fit clients, medium complexity, steady and compounding
Best-fit, vertical-specific, high complexity by design, rare and high-value 
Time to first lead
Fastest,  high volume local
Longer ramp, durable results 
Longest ramp, biggest payoff 
Cost
Low:  $1,000/mo, start self-serve today 
Medium: $4,000/mo, starts with a conversation 
High, by design: from $8,000/mo, it has to pencil 
The fit question
"Can I take local leads now and fund the climb?"
"Can I serve better-fit clients and wait out the ramp?"
"Is there a vertical where I should be the name?"

Inside each plan

Once you've picked a lane, here's what's inside of it

FINDABLE FAMILIAR FAMOUS
Local presence
Full program
Included
Included
Pieces & publishing
Local pages & Google posts
Blogs, LinkedIn, newsletter, site pages, in your brand voice 
Upgraded to your expert's voice, plus video, deep social, and off-page placements 
Follow-up & retargeting 

Warm visitors, identified and contacted directly 
Everyone who engages gets pooled into a retargeting audience, on top of Reach's direct outreach 
Authority & press

Articles, expert quotes, episodes, webinars, PR 
In the App
Scoreboard, Tactics MCP, Direct Chat, The Signal 
+ Reach
+ Expert Loop
Measured monthly
Map-pack rank, Local AI Visibility Score 
+ rankings, share of search, audience vs. your market, Reach conversations, attribution 
+ share of AI answers, retargeting audiences, social engagement, placements and episodes 

"I know how brutal it can be to compare plans and figure out what marketing is actually worth your time. I also know a lot of MSP marketing misses the mark and overpromises from the start. My goal is simple: give you the truth, even when it’s not the easy answer. We want you to see what’s real for your business and what it actually takes to drive growth and real marketing ROI."
Tactics Owner (and Ex-MSP Owner) Matt

The full menu

Behind the three plans is a full menu of 46 services across 13 areas: strategy, technical SEO & AEO, blogs, social, email, video, press & authority, websites & conversion, paid ads, outbound & markets, HubSpot & AI, sales enablement, and events. Each one is à la carte, a lever you can pull on its own if you need a boost in one specific area, or add it on to your current plan. When your numbers say something needs to move, we add the item that moves it. Pricing's shared inside the App, the menu just shows you what's possible. 

 
Don't fit any of the three plans? We'll build you one from the menu.

Whether it's mid-acquisition, a second brand, several markets at once, or an in-house team that only needs the pieces they can't run themselves, we'll scope a custom program pulled straight from the menu, flat and month-to-month like everything else.

FAQs

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