PRICING
Pick your Price... Pick your Leads
Not every lead is worth the same to your business. That's why we split the work into three plans, three kinds of leads, each one priced flat and built to stack on the last. Pick by fit and ROI, not by size. Month-to-month, no setup fees, and a guarantee either way. We figured out the hard part; now all you have to do is pick which one fits you best.
The three plans
This is local marketing, plain and simple, built for buyers who already know they're calling someone today. They've made up their mind, they're just searching (or asking AI) for someone nearby. Right-size, less complex deals. The most frequent leads you'll get, and the fastest plan to start paying you back.
Guarantee: Tactics Growth Guarantee or the 4th+ month is free.
These are buyers doing their homework before they call anyone. Researching, comparing, and finding you through SEO and AEO along the way. They find you, they read you, and they arrive already warm. Strong-fit clients, and ROI that keeps compounding while Findable runs underneath.
Guarantee: Tactics Growth Guarantee or the 4th+ month is free.
Guarantee: Tactics Growth Guarantee or the 4th+ month is free.
Tactics Growth Guarantee: We talk big talk, and we put our money where our mouth is. Every plan comes with our Growth Guarantee, we determine your tragetory based on where you are at and every metric is auto logged in the Tactics App, if we can't prove your growth by the 4th month we work for free until we do. Because the only risk for you should be what to do with all those new leads.
Which leads fit your business right now?
If you're still deciding, here's how the three stack up.
| FINDABLE | FAMILIAR | FAMOUS | |
|---|---|---|---|
|
The lead
|
Ready to call someone today, nearby
|
Researching, comparing, warming up
|
Already decided, calling you by name
|
|
The deal
|
Right-size fit, local contracts, low complexity, most frequent
|
Strong-fit clients, medium complexity, steady and compounding
|
Best-fit, vertical-specific, high complexity by design, rare and high-value
|
|
Time to first lead
|
Fastest, high volume local
|
Longer ramp, durable results
|
Longest ramp, biggest payoff
|
|
Cost
|
Low: $1,000/mo, start self-serve today
|
Medium: $4,000/mo, starts with a conversation
|
High, by design: from $8,000/mo, it has to pencil
|
|
The fit question
|
"Can I take local leads now and fund the climb?"
|
"Can I serve better-fit clients and wait out the ramp?"
|
"Is there a vertical where I should be the name?"
|
| FINDABLE | FAMILIAR | FAMOUS | |
|---|---|---|---|
|
Local presence
|
Full program
|
Included
|
Included
|
|
Pieces & publishing
|
Local pages & Google posts
|
Blogs, LinkedIn, newsletter, site pages, in your brand voice
|
Upgraded to your expert's voice, plus video, deep social, and off-page placements
|
|
Follow-up & retargeting
|
— |
Warm visitors, identified and contacted directly
|
Everyone who engages gets pooled into a retargeting audience, on top of Reach's direct outreach
|
|
Authority & press
|
— |
— |
Articles, expert quotes, episodes, webinars, PR
|
|
In the App
|
Scoreboard, Tactics MCP, Direct Chat, The Signal
|
+ Reach
|
+ Expert Loop
|
|
Measured monthly
|
Map-pack rank, Local AI Visibility Score
|
+ rankings, share of search, audience vs. your market, Reach conversations, attribution
|
+ share of AI answers, retargeting audiences, social engagement, placements and episodes
|
"I know how brutal it can be to compare plans and figure out what marketing is actually worth your time. I also know a lot of MSP marketing misses the mark and overpromises from the start. My goal is simple: give you the truth, even when it’s not the easy answer. We want you to see what’s real for your business and what it actually takes to drive growth and real marketing ROI."
Tactics Owner (and Ex-MSP Owner) Matt
The full menu
Behind the three plans is a full menu of 46 services across 13 areas: strategy, technical SEO & AEO, blogs, social, email, video, press & authority, websites & conversion, paid ads, outbound & markets, HubSpot & AI, sales enablement, and events. Each one is à la carte, a lever you can pull on its own if you need a boost in one specific area, or add it on to your current plan. When your numbers say something needs to move, we add the item that moves it. Pricing's shared inside the App, the menu just shows you what's possible.
Don't fit any of the three plans? We'll build you one from the menu.
Whether it's mid-acquisition, a second brand, several markets at once, or an in-house team that only needs the pieces they can't run themselves, we'll scope a custom program pulled straight from the menu, flat and month-to-month like everything else.
FAQs
No Fine Print
No. The App and everything in it (Scoreboard, Tactics MCP, Direct Chat, the Signal, Reach, the Expert Loop) comes with whichever plan carries it. It's never sold separately.
No. Month-to-month, all plans.
We guarantee positive movement, set at sign-up, tracked in your App. We agree together on what that means based on where you are at. It could be leads if your marketing is ready for that, or it might be other things if you're still getting started. If we don't agreed on goals by month 4, your marketing is free until we get there.
A market is a defined radius or county set. One's included with every plan; add more anytime. Vertical is separate and applies only to Famous, where you pick the one you want to own.
MSPs, MSSPs, and their partners, whether that's a $1M single-market shop or a $20M+ regional or national operator.
The Artists, made up of former MSP operators, writers, research analysts, graphic artists, and marketing aces. Every piece handcrafted, in your unscripted voice.