Why Clients Leave an MSP

And Where They Go

What makes a business start looking for a new IT provider?

This research study explores why clients leave their MSPs, what they’re looking for in a replacement, and where they turn when it’s time to make a change.

Here's what you'll discover:

Why clients leave their current MSP, from high costs and poor technical support to security concerns and the desire for better technology.
Where businesses look for their next MSP — and why online visibility matters more than referrals.
How often clients evaluate their IT provider, including the percentage actively reassessing their MSP every year.
How customer sentiment changes after switching, including the dramatic difference in Net Promoter Score between old and new providers.

Your next client may already be looking for a new MSP.

Download the full study to see why businesses switch MSPs, what drives their decisions, and where they look for their next provider.

Download the guide

Tactics Marketing, Middlestetter, LLC · Bend, Oregon.

HubSpot Gold Partner. Marketing for MSPs, cloud providers, and IT service companies — from $1M single-market shops to $20M+ regional and national operators.

Owner level advisory is Matt's separate practice → middlestetter.com

Tactics Marketing
750 Barclay Lane
Sisters, OR 97759

541-444-3626
info@tacticsmarketing.com

Why Clients Leave an MSP

And Where They Go

Here's what you'll discover:

Why they make a change and where they look next

Your next client may already be looking for a new MSP.