Coined by Brian Dean of Backlinko, the skyscraper technique is an SEO link-building strategy that involves redefining competitive content in your niche and persuading other sites to link back to your improved version. In essence, you're constructing a "skyscraper" by developing content that outperforms others, attracting more and better backlinks.
This technique mimics the concept of skyscraper construction — you observe the tallest building and aim to build one that's even taller and more prominent. In the SEO world, the "tallest building" is the content that gets the most backlinks, and your goal is to create something even more link-worthy.
Why You Should Consider Using It
There are a handful of reasons why MSPs should consider using the Skyscraper Technique:
- Inherit Links: This method allows your MSP to inherit links previously pointed to your competitors, driving referral traffic to your site.
- Earn Backlinks: Your superior content will earn you more backlinks, thus improving your site's authority in Google's eyes.
- Outperform the Competition: By improving on popular content in your niche, you not only "steal" backlinks from your competition but also gain the opportunity to establish yourself as an authority within your field.
Leveraging the Skyscraper Technique as an MSP
Here's a step-by-step overview of how an MSP can use the Skyscraper Technique:
Step 1: Find and Evaluate Competitive Content
The first step involves identifying relevant content that is popular within your industry. Look for content that covers topics relevant to your brand and may have backlinks you desire to inherit.
Step 2: Create Superior Content
After identifying competitive content, your next step is creating a superior version. Achieving this can involve adding unique insights, enhancing readability, introducing original research, or supplementing your content with more attractive visuals.
Step 3: Optimize Your Content
Optimize the article for relevant keywords when creating your skyscraper content to ensure it ranks well in search results. Utilize your competitors' keyword strategies to inform your keyword selection.
Step 4: Promote Your Skyscraper Content
Once the content is ready and published, promote it to the relevant audience. Reach out to those who linked the original resource, and explain why your content is better and worth linking to instead.
Step 5: Monitor Your Success
Finally, monitor your backlinks to ensure they remain active. Tools like Backlink Analytics make it easy to monitor the effect of your Skyscraper Technique.
In conclusion, the Skyscraper Technique is a powerful SEO strategy that MSPs can leverage to outshine their competition, attract more backlinks, and improve their visibility to potential clients. It's time to build your digital skyscraper and rise above your competitors!
2025 Skyscraper Trends for Cybersecurity MSPs
With stricter rules on link acquisition, MSPs have to be highly strategic in content creation and outreach.
AI’s Impact on Link Quality and Trust
As the internet becomes saturated with low-quality, easy-to-create AI content, Google has considerably raised the stakes regarding the quality and authority of linking domains. The focus has shifted from link quantity to trust signals. Industry experts estimate that 70% of marketers believe link quality is now more critical than link volume in 2025. That means MSPs must focus their efforts on earning links from highly vetted sources, including trusted cybersecurity news outlets, trusted SaaS partners, industry associations, and educational institutions. This is because links from low-authority blogs might actively harm your ranking.
Hyper-Niche Skyscraper Targeting
In a time of fierce competition, MSPs should apply the Skyscraper Technique to hyper-niche topics within their specialized verticals. Rather than creating a generic "Guide to Phishing Prevention", an MSP focused on finance might create "Best Practices for Detecting Business Email Compromise in Regional Banks." This ultra-specific approach significantly shrinks the competitive landscape and makes sure that the few sites which link to the piece are highly relevant, worthwhile industry peers, such as regional banking journals and FinTech compliance blogs. This maximizes link equity and drives the highest quality traffic.
Ready to Elevate Your SEO Game?
Why navigate the complexities of SEO alone when you can have a team of experts by your side? At Tactics Marketing, we implement cutting-edge strategies like the Skyscraper Technique to help you dominate your niche. Our proven methods and dedicated approach will ensure your content stands out, attracts more backlinks, and improves your search engine rankings.
Contact Tactics Marketing and let our team of experts implement the powerful Skyscraper Technique for your business.
