When cybersecurity breaches hit the headlines, most MSPs stay quiet and hope for the best. But what if we told you that security news isn't just something to fear—it's your golden ticket to becoming the go-to IT hero in your market?
Ready to transform your MSP from "just another IT company" into the cybersecurity champion your market desperately needs? Here's how to leverage security news to gain massive attention!
When a major security breach hits the news, most MSPs freeze up. Not you! You'll spring into action with content that positions you as the expert who saw it coming.
Step 1: Create Instant Authority Content
Step 2: Become the Local Media Expert
Contact local news stations, radio shows, and newspapers immediately after a significant breach. Most journalists need tech experts to explain complex cybersecurity issues. Position yourself as the go-to source with a simple pitch: "Hi, I'm [Your Name], a local cybersecurity expert. I can explain the [Recent Breach] in terms your audience will understand."
Step 3: Launch Emergency Webinars
Host "Emergency Cybersecurity Briefings" within 48 hours of major security news. Title them something urgent like "URGENT: Protect Your Business from the Latest Cyber Threat" or "Breaking: New Attack Method Targeting Local Businesses."
Don't just react to news—create a content engine that keeps you top-of-mind!
Weekly Security Roundups: Send an email summarizing the week's biggest security threats every Monday. Make it scannable with bullet points and bold headlines.
Client Success Stories: Share stories about how you've protected clients from similar attacks. "Last month, we prevented a ransomware attack that would have cost ABC Company $50,000."
Free Security Assessments: After every major breach, offer free security assessments to local businesses. Most won't take you up on it, but some will—and those become your best clients.
The cybersecurity space can feel intimidating and boring. Break through the noise by being the MSP that makes security approachable!
Be the Translator: Explain complex security concepts in simple terms. Instead of "We implement multi-factor authentication protocols," say "We make it nearly impossible for hackers to break into your accounts, even if they steal your password."
Show Your Personality: Share behind-the-scenes content. Post photos of your team working late to patch a critical vulnerability. Show your certifications and training. Let people see the humans behind the technology.
Predict the Future: Don't just react to current threats—predict what's coming next. "Based on current trends, we expect to see more attacks targeting [specific industry] in the next six months."
Position yourself as the trusted advisor by constantly educating your market:
Monthly Lunch-and-Learns: Host monthly sessions for local business groups. Topics like "Cybersecurity for Small Business: What You Need to Know" always draw crowds.
Industry-Specific Content: Create content tailored to specific industries. "Cybersecurity for Law Firms" or "Protecting Patient Data: Healthcare IT Security" shows you understand their unique challenges.
Certification and Training: Regularly update your team's certifications and shout about it! "Our team just completed advanced ransomware protection training—your business benefits from the latest defense strategies."
Getting attention is just the first step. Here's how to convert that attention into paying clients:
Immediate Follow-Up: When someone engages with your security content, follow up within 24 hours. "I noticed you downloaded our ransomware protection guide. Do you have any questions about securing your business?"
Nurture Sequences: Create email sequences that provide value while building trust. Send helpful tips, industry insights, and case studies over several weeks.
Risk Assessments: Offer free cybersecurity risk assessments. Even if prospects don't buy immediately, you've positioned yourself as the expert they'll call when they're ready.
Here's the thing—creating all this content and managing these campaigns takes time you probably don't have. You're busy keeping your clients' systems running and fighting off cyber threats!
That's where Tactics Marketing comes in. We specialize in helping MSPs like you turn security chaos into marketing gold. We know the MSP industry inside and out and understand how to position you as the go-to cybersecurity expert in your market.
We help you:
Don't let another security breach pass by without capitalizing on the opportunity. Your competitors are probably staying quiet, which means there's a massive opening for you to become the trusted cybersecurity voice in your market.
Ready to transform security scares into business growth? Contact Tactics Marketing today and let's build your reputation as the MSP that keeps businesses safe!