According to Forbes, 50% of marketers prioritize lead generation. In fact, businesses typically produce more than 1,800 leads each month.
Even for MSPs, converting website visitors into leads is key to growth and revenue generation. But with so many visitors bouncing without engaging, how can you capture their interest?
This is where lead magnets can help you easily expand your pipeline by providing contact information in exchange for valuable content.
Additionally, HubSpot’s advanced platform simplifies creating and managing these magnets. It automates your lead generation to make it smarter.
In this blog, we break down the top 10 time-tested lead magnets that are sure to scale conversions and how HubSpot's features can further boost the process!
Apart from driving conversions, lead magnets help you understand your audience better.
From building a strong MSP brand identity to gaining consumer trust, here are the top 10 lead magnets that will help your business stay afloat.
Trust is the foundation of MSP success, and nothing builds trust more than demonstrating to potential clients their existing security position.
One excellent method to show your competence and obtain their contact information is to provide a thorough IT security checklist.
You can create a landing page with this checklist using HubSpot. Then nurture those leads with tailored follow-up emails based on their responses. It’s a win-win — they get value, and you get a lead.
Offering a free cybersecurity assessment gives prospects a taste of your services without any risk.
With HubSpot’s automation tools, you can set up a seamless process:
Additionally, HubSpot’s email sequences can sustain the conversation and transform a simple assessment into a comprehensive client relationship.
Ebooks are classic but still highly effective. Think topics like “How to Optimize Your Business IT Infrastructure.”
The key? Ensure your HubSpot landing pages are well-optimized for conversions. Plus, utilize smart forms and A/B testing to determine which CTAs resonate most effectively.
Once a user downloads your ebook, HubSpot can track engagement and help you nurture that lead further.
Witnessing the possible ROI of doing business with you draws in prospects and boosts their confidence. Integrate a cost calculator into your website, allowing visitors to input their current IT expenditures and see how your services can help them save money.
Through customization based on user inputs, HubSpot's personalization features can present users with an interactive experience. According to one report by McKinsey & Company, businesses that implement personalized marketing techniques generate 40% more revenue.
| Pro Tip: You can follow up with a tailored proposal after the prospects have used the calculator. |
Nothing beats proof of success. Sharing detailed case studies of how you’ve helped similar businesses can be a potent magnet.
Use HubSpot’s content management capabilities to gate these case studies behind a form. When a prospect downloads, you can trigger email sequences to nurture their interest and invite them to discuss how your MSP can deliver similar results.
Many IT companies or vendors must adhere to certain compliance requirements, such as GDPR or HIPAA. According to Forbes, the International Network of Privacy Law Professionals has listed approximately 311 fines due to GDPR violations.
Hence, making compliance checklists can help you establish yourself as an MSP that cares about compliance.
HubSpot's segmentation capabilities help you make your follow-up more appropriate by targeting prospects according to industry or compliance requirements. Additionally, you can set up automated updates or reminders about regulatory changes.
A free trial or demo of your MSP platform is an excellent non-intrusive technique.
Once initial contact is made through the HubSpot forms, follow up with onboarding emails designed for lead nurturing.
Automated workflows keep pipelines active and engaged by either reminding prospects of an upcoming demo or encouraging them to set up a call.
Use downloadable roadmap templates to assist your prospects in organizing their next IT investments. It’s a value-packed gift that positions you as an effective partner.
You can deliver these templates via automated email sequences using HubSpot. Then, follow up with tailored recommendations as per their size or industry.
Curate reports that provide insights into industry trends and benchmarks. These reports attract decision-makers who wish to stay ahead of the curve.
HubSpot’s lead scoring can identify high-intent prospects who download these reports, so your sales team can prioritize outreach. The platform’s analytics also help you refine future reports based on engagement metrics.
While webinars may not be the first approach that comes to mind when you think of lead magnets, they help showcase your expertise. Host sessions on trending topics like ransomware prevention or cloud migration. Promote these via HubSpot’s email marketing and social media integrations.
Use HubSpot forms to gather attendee information during the webinar. You can provide consultations and send tailored follow-ups after the event.
This interactive method not only helps in converting website visitors to leads but also positions you as an industry expert.
HubSpot is an ideal tool for MSPs aiming to boost their lead generation efforts. Its advanced features streamline the creation and automation of lead magnets.
However, MSPs trying to deploy HubSpot independently can run into issues like complicated setup and underutilized functionalities.
Partnering with Tactics Marketing can help in this scenario. We specialize in HubSpot implementation for MSPs. Our expert team ensures seamless setup and ongoing support to help you maximize HubSpot’s potential and grow your pipeline.
Contact us today to explore our HubSpot implementation services for high-end lead conversion!
1. How do I choose the right lead magnet for my MSP website?
First, you need to pinpoint your audience’s pain points and craft lead magnets that provide clear solutions. Additionally, you need to ensure the lead magnets align with your services and visitor interests.
2. Can visual content like infographics be effective lead magnets?
Yes! Visual content increases engagement and conveys complicated ideas easily. This can be successful when combined with a compelling CTA to generate leads.
3. What technical setup is needed to deliver lead magnets on my website?
You'll need a lead capture form integrated with your email marketing platform. Plus, a landing page or pop-up tool, and automation workflows to nurture new leads post-download.
4. How to know whether my lead magnets are working effectively?
You can use HubSpot dashboards and reporting tools to track metrics like conversion rates and the quality of leads generated.