The 4 Biggest Challenges Facing Marketing & Sales Teams

Even the best marketing and sales teams can struggle when communication breaks down. This guide highlights the top four barriers to alignment—and how to solve them using smarter systems, clear handoffs, and unified goals.

What you’ll learn in this guide:

How to fix broken marketing-to-sales handoffs that cost you deals.
The danger of disconnected tools and how to clean up your tech stack.
Why misaligned goals create friction between teams.
How to run successful ABM plays when both teams work in sync.
Practical frameworks to bring sales and marketing back on the same page.

The 4 Biggest Challenges Facing Marketing & Sales Teams image

By the numbers

60%

of B2B leaders say poor handoffs cause missed opportunities.

74%

of marketers struggle with disconnected systems.

86%

of teams using inbound sales reach quota, compared to 49% using outbound only.

Download now and start aligning your teams for real growth.

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